NORTHWIND
Q3 2026 · Campaign Brief
Cold Brew, Warm Stories
A three-channel summer launch built to make the brand the default afternoon ritual.
The quarter, at a glance
4.2M
Reach goal
3
Channels
€48k
Budget
Prepared by
Creative Studio
Period
Jul – Sep 2026
Why now
The opportunity
Category lift (Jul)
+38%
▲vs. Jun
Our summer share
11%
▼-4pp
Target after launch
17%
▲+6pp
Three moves
The plan
01
Hero film
A 20s anthem for paid social — one story, cut to 9:16, 1:1 and 16:9.
02
Creator drops
Twelve micro-creators in three cities, each with a branded ritual.
03
Retail tie-in
Buy-one-gift-one summer card driving in-store and app installs.
Next step
Approve the brief and we ship the first cut Friday.
Everything in this document was generated from your locked brand system — no designer round-trips, no off-brand drift.